Practices of Agribusiness in Soccsksargen (Region Xii) and their Perceived Financial Performance: A Mixed Method


  • Melvin Pomar Ramon Magsaysay Memorial Colleges-Marbel, Inc.
  • Emraida Ali Cotabato City State Polytechnic College
  • Noraida Ali Cotabato City State Polytechnic College




This study was conducted primarily to analyze practices of agribusiness in SOCCSKSARGEN (Region XII). A qualitative-quantitative research design was used in this study. This study used exploratory sequential mixed method. In the exploratory sequential approach, the researcher first begins with a qualitative research phase and explores the views of participants. The data were analyzed and the results were then used to develop the survey questionnaire.

The business practices of Agribusiness in SOCCSKGEN (Region XII) as to technology and innovation, knowledge in business, research and development, marketing mix, employee relation, and management functions/skills is evident. The marketing mix reflects with highest standardized beta coefficient which entails that among the practices of agribusiness in SOCCSKSARGEN (Region XII), the marketing mix is the significant indicator to the perceived financial performance of the agribusiness enterprises in the region. Only the length of service offers significant contingent effect. The four (4) moderating variables (Length of Business Operation, Type of Business Activities, Type of Management, and Position) offer no contingent effect to the relationship of the independent and dependent variables.

Keywords: Agribusiness, Marketing Mix, Employee Relations, Exploratory Sequential Mixed Method, Perceived Financial Performance, Length of Service








Author Biography

Melvin Pomar, Ramon Magsaysay Memorial Colleges-Marbel, Inc.

Emraida C. Ali  Cotabato City State Polytechnic College

Noraida C. Ali  Cotabato City State Polytechnic College



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How to Cite

Pomar, M., Ali, E. ., & Ali, N. . (2021). Practices of Agribusiness in Soccsksargen (Region Xii) and their Perceived Financial Performance: A Mixed Method. International Journal of Management Excellence (ISSN: 2292-1648), 16(2), 2312–2342.